MARKETING, B.B.A., EMPHASIS IN RETAILING MANAGEMENT, 126 HOURS

Area A - Essential Skills	9 Hours
Area B - Institutional Options	4 Hours
*Area C - Humanities and Fine Arts	6 Hours
*Area D - Science, Mathematics, and Technology	11 Hours
*Area E - Social Science	12 Hours
Area F - Courses Appropriate to Major	18 Hours

ACCT 2101 - Financial Accounting (3)

ACCT 2102 - Managerial Accounting (3)

BUSA 1105 - Introduction to Business (3)

CISM 2530 - Advanced Business Applications (3)

ECON 2106 - Business Economics (3)

LSTD 2106 - Legal Environment of Business (3)

Health and Physical Education Activities

4 Hours

HLTH 1520 - Healthful Living (2)

Physical Education Activities (2)

Orientation

2 Hours

FYE 1220 - First Year Seminar (2)

Specific Requirements Beyond Area A-F

24 Hours

BUSA 3131 - Business Statistics (3)

BUSA 3132 - Quantitative Analysis (3)

BUSA 4131 - Strategic Management (3)

CISM 4130 - Management Information Systems (3)

FINC 3131 - Principles of Corporate Finance (3)

MGNT 3130 - Management and Organizational Behavior (3)

MGNT 3430 - Operations Management (3)

MKTG 3131 - Principles of Marketing (3)

Major Requirements

24 Hours

MKTG 3135 - Principles of Retailing (3)

MKTG 4131 - Marketing Research (3)

MKTG 4132 - Retail Store Management (3)

MKTG 4135 - Buyer Behavior (3)

MKTG 4136 - International Marketing (3)

MKTG 4137 - Marketing Management (3)

MKTG - Upper Division Electives Approved by an Advisor (6)

Electives

12 Hours

Electives should be chosen in consultation with the student's advisor.

ADVISEMENT: College of Business Administration Student Services Center, Business Administration Bldg., (912) 478-0085.

PROGRAM ADMISSION CRITERIA AND OTHER PROGRAM REQUIREMENTS: See B.B.A. Specific Requirements

*Area C - Recommended: COMM 1110 - Principles of Public Speaking (3)

*Area D - Required: MATH 1232 - Survey of Calculus (3)

*Area E - Recommended: PSYC 1101 Introduction to Psychology (3) or SOCI 1101 - Introduction to Sociology (3)