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Georgia Southern Sales Team Competes in the Nation’s Largest Intercollegiate Sales Competition

Four students represent the Parker College of Business, Center for Sales Excellence in the International Collegiate Sales Competition hosted by Florida State University.

Zane Kight, Kiarra Jackson, Toniyah Smalls, and Trent Williams represented Georgia Southern University at the 2023 ICSC competition at the Caribe Royale resort in Orlando, FL.

STATESBORO, GA (Nov. 15, 2023) – The International Collegiate Sales Competition (ICSC), billed as the ultimate measure of a university sales program, took place in Orlando with 80 universities in attendance.  Hosted by Florida State University, ICSC is the largest intercollegiate sales competition with programs, foreign and domestic, competing in a variety of revenue generating skill-based challenges.

Members of the Parker College of Business competitive sales team, representing Georgia Southern University with eagle pride, includes:

Georgia Southern competed in two out of three competitions, including the speed selling event and the role-play event. Going head-to-head against prestigious institutions such as Louisiana State University, University of Houston, Florida State University, and Texas A&M University, Ms. Kiarra Jackson advanced to the second round of the role-play competition, narrowly missing out on an opportunity to advance to round 3.

“Participating in this competition was an amazing experience,” exclaimed Ms. Kiarra Jackson, a senior graduating in December 2023 from Georgia Southern University with a BBA in Marketing with an emphasis in Sales and Sales Management.

“I learned so much throughout the preparation process about how to be professional, prep outside of class time, and how hard work and dedication will take you far. This was truly an experience that any student looking to pursue sales should participate in!”

Taking place at the beautiful Caribe Royale Orlando resort, the competition serves as the ultimate measure of a university sales program’s focus on overall business revenue generating skills, which includes:

  • Relationship development skills through a role-play event
  • Sales management problem-solving skills through a sales management case event
  • Presentation and speech skills through a speed-selling event
  • A “give back attitude” through a community involvement activity

First started in 2009, ICSC also offers students an opportunity to network with more than 30 hiring corporations that help sponsor the annual competition. DLL and AssuredPartners were highlighted in the role-play event, Gartner judged final presentations for the sales management case competition, and the speed sell event was hosted by Tom James. To top off the festivities, community involvement is an essential component, where ICSC’s Social Legacy Project collects non-perishable food items from the more than 600 people in attendance. This food drive benefits the Second Harvest Food Bank of Central Florida.

“It is amazing each semester to see the growth of each student from our initial kickoff meeting to competition day, as we prepare for these extremely competitive sales competitions,” explained Travis Brickey, marketing lecturer and director of the Center for Sales Excellence at Georgia Southern University. “Kiarra, Zane, Toniyah, and Trent are true professionals, illustrating the grit and perseverance necessary to strive at the next level. I am honored to have served as their coach and mentor and can’t wait to see what comes next for each of them!”

About the Center for Sales Excellence, Georgia Southern University

Located within Georgia Southern University’s Parker College of Business, the Center for Sales Excellence is recognized by the University Sales Alliance as one of the nation’s top sales programs. Established in 2007, the Center’s mission is to positively impact the sales profession through education, research, and service. The Marketing BBA program offers the students of Georgia Southern University an emphasis in Sales and Sales Management.

Through the Center, students gain experience with sales role-play in our dedicated labs, with many going on to compete in some of the nation’s most prestigious sales competitions. The Center also works to bring students together with companies in the industry looking to hire the best and brightest minds. It is the goal of the Center to be the preeminent sales program in the nation.

About the Florida State University College of Business

Founded in 1950, the Florida State University College of Business is one of the nation’s youngest business schools, yet its reputation for excellence has helped it become one of the largest. Consistently ranked as a top business school by U.S. News & World Report, the college has several programs ranked among the nation’s Top 10. Florida State University is rated one of the most efficient national universities by U.S. News & World Report, and Forbes and Kiplinger list Florida State among its Best College Values, an assessment of quality and economic factors, such as admission and graduation rates, tuition cost and debt at graduation.


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