Next Research Seminar – Team Charters and Systematic Search
Abstract
Research suggests that teams must focus on both teamwork and taskwork to be effective. Most studies on team productivity center on the team’s makeup and leadership without guidance on process or task. Here, the concepts of Team Charters (teamwork) and Systematic Search (taskwork) are introduced, developed, and integrated to enhance the probability of success in the domain of corporate entrepreneurship. This integration of charters and search is augmented by a valuation framework that permits assessment of an entrepreneurial idea’s potential for commercial success. This framework evaluates the idea’s fit, value, rarity, and inimitability. Finally, an integrative task is proposed to assess achievement of milestones as an idea progresses toward market. The integrative task captures the idea’s Product, Market, and Technology Statement, a cursory industry analysis, and screening tools used to assess the viability of an idea. Together, these concepts have the potential to add significant value to the processes and performance of teams engaged in any form of corporate entrepreneurship.
About Bill Norton
Dr. Norton is an associate professor of management at the College of Business Administration, Georgia Southern University. His research in entrepreneurship, leadership, and ethics has been published in Small Business Economics, Journal of Engineering and Technology Management, Journal of Business Ethics, Business Horizons, Quality Management Journal, Journal of Management Education, International Small Business Journal, and others. He was appointed to the editorial review board of Entrepreneurship Theory and Practice in December, 2008.
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