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Program Mission and Student Learning Outcomes


The Fashion Merchandising and Apparel Design(FMAD) Program at Georgia Southern University aim is to prepare undergraduate students to succeed in their future careers in the global apparel industry. The fashion merchandising and design program provides a structured and experiential learning process to help students understand the concepts and methods of today’s fashion industry while focusing on leadership development, teamwork, and specialized skills to succeed. This mission aligns with Georgia Southern University and the College of Behavioral and Social Sciences missions by educating students through a student-centered learning process that prepares our students to be influential leaders ready to meet the challenges of today and tomorrow.

Learning Outcomes

Graduates from the programs will be able to:

Produce projects that apply a comprehensive knowledge of the fashion industry and product development process.

Apply theories, research, concepts, and trends regarding economic, political, technological and/or social dimensions to a diverse global marketplace.

Apply knowledge of principles of design and aesthetics in relation to the quality of life, social responsibility, and sustainability.

 Execute projects utilizing written, visual, oral, and/or technical skills using technology specific to the apparel industry.

Apply quantitative and qualitative skills to creative problem-solving.

Last updated: 4/4/2022