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Jin-Woo Kim

Associate Professor of Marketing


  • Ph.D. (Marketing), University of Texas at Arlington, 2011
  • MBA (Marketing), Sogang University, Korea, 1996
  • BBA (Business Administration), Sogang University, Korea, 1994

Areas of Specialization

  • Marketing Strategy
  • Advertising
  • Service Marketing
  • Global Marketing
  • Marketing-Finance Interface


Jin-Woo Kim is an associate professor of marketing in the Department of Marketing at Georgia Southern University. He received his Ph.D. from the University of Texas at Arlington. He holds his MBA and BBA in business administration from Business School of Sogang University, Korea.

His current research interests include marketing strategy, advertising effectiveness, quantitative modeling, marketing-finance interface and service marketing. His research has been published in Journal of Advertising Research, Marketing Management Journal, and Services Marketing Quarterly. Kim teaches principles of marketing, principles of advertising, services marketing and global marketing at the undergraduate and graduate level.

In 2021 and 2023, he was selected by SAAC (Student-Athlete Advisory Committee) as Professor of the Year. He received the W. A. and Emma Lou Crider Award for Excellence in Teaching in May 2022. Additionally, he was a finalist of Professor of the Year (Georgia Southern University, 2018) and received the T.J. Morris Jr. Faculty Award (2014). 

Office Location

Parker College of Business room 1131
Phone: 912-478-7564


Curriculum Vitae

Last updated: 12/19/2023