Bachelor of Science in Sport Management
Format: In person on the Statesboro Campus
Credit Hours: 124
Join a fast-paced, ever-changing industry that is anything but traditional when you enroll in Georgia Southern University’s Sport Management undergraduate degree program.
Much like the action on the field or court, competition for careers in the sport industry is hyper-competitive. The Sport Management degree program at Georgia Southern is one of the oldest in the United States. Our program provides students with foundational knowledge in management, marketing, finance, law, policy development and event management, while providing opportunities for hands-on training in athletic administration, revenue generation and sport development.
Sport management majors receive a broad general education in humanities and fine arts, science, mathematics and technology, social science and essential skills, including six courses (18 hours) related to the major. A 30-hour sport management core (7 courses) and an 18-hour concentration (6 courses) is required of all sport management majors.
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Customize your Degree in Sport Management
Each sport management major must select a concentration in either marketing & revenue generation, sport development or athletic administration. Each concentration consists of 18-hours, including four upper-division SMGT courses and two guided electives.
Sport Marketing and Revenue Generation
Develop the modern marketing, branding, customer retention and sales techniques needed to excel in sales and marketing — the largest job sector in the sports industry.
Marketing Concentration Details
Gain experience in organizing sport programs that drive economic and social opportunities in communities throughout the world.
Sport Development Concentration Details
|SMGT 3530 Principles of Sport Dev.
|SMGT 3532 Leadership & Programm-ing in Sport Dev.
|SMGT 4532 Assess-
ment & Evaluation in Sport Dev.
|SMGT 4338 Sport Policy Dev.
Combine elective courses from sport management and other related disciplines to build your own path toward intercollegiate athletics or professional sports administration.
Athletic Administration Concentration Details
|Marketing & Revenue Generation courses
|Sport Dev. courses
Internships in Sport Management
Before graduating from the Sport Management degree program, all students must complete a full-time, semester-long internship in the sport industry. In the past, students in the Sport Management program at Georgia Southern University have had opportunities to work with a number of professional sports organizations, including:
- Atlanta Falcons
- Kansas City Chiefs
- Auburn University
- University of Tennessee
- Octagon Sports
- The U.S. Olympic Committee
- Atlanta Motor Speedway
- Disney Sports
Careers in Sport Management
Georgia Southern University alumni with a Bachelor of Science degree in Sport Management work in all sectors of the sports industry:
- Minor and major professional sport franchises
- Intercollegiate athletic departments
- Marketing and licensing agencies
- Community sport foundations
- Ticket and sponsorship sales
- Sport commissions
- Governing bodies
- Public relations
- Tourism boards
Interested in a minor in Sport Management?
The sport management minor is open to any student interested in sport management.
Student Learning Outcomes
Program Mission Statement
The faculty of the Sport Management program collectively developed the mission of the (B.S.) program to generate the foundation of knowledge that supports a high quality learning environment, advances the intellectual and professional development of students, and fosters leadership capabilities consistent with entry level positions in the sport industry. The mission will be accomplished by providing a unique and continuously improving curriculum to our students through an innovative and flexible technological environment, encouraging field experiences and volunteerism as well as thorough examination and analysis of current sport industry issues and applicable theories. The mission supports and is consistent with the University’s strategic initiatives to promote academic excellence and student success.
Student Learning Outcomes
As one of the well-established programs in the country, the Bachelor of Science with a major in sport management at Georgia Southern University prepares students to be leaders in the sports industry. It does so by combining a broad based core curriculum that provides foundational skills for success with opportunities for advanced application in one of our three area concentrations. Georgia Southern sport managers develop an understanding of the impact sport has in society along with the professional skills needed to lead in the future of the industry.
Our mission is to educate students and provide service to our community and the sports industry. We believe continuous dialogue and feedback from industry leaders is vital to our mission. We are currently in the process of developing an advisory board who will provide guidance regarding curriculum and program initiatives. If you are interested in becoming a member of our advisory board, please contact Gregg Rich via firstname.lastname@example.org.
The final step before graduation is a semester-long internship in the sport industry. The internship is a full-time (480 hour) work experience. The student is encouraged to find an internship that relates closely with his/her career aspirations. Assistance for finding an internship is provided by the program if needed. The student is directed and evaluated by a faculty member with appropriate supervision and by an on-site professional. Please see our internship documents below.
|Sport Management Internship Manual
|Internship Application Form*
|Form 1: Description of Internship**
|Form 2: Internship Supervisor Form**
|Form 3: Off Campus Student Participation**
**Once an internship is secured, please submit forms 1-4.
Contact the program coordinator, Gregg Rich, at email@example.com.
In the past, students in the Sport Management program at Georgia Southern University have had opportunities to work with a number of professional sports teams, sport marketing companies, individual tournaments and event sites, and sport businesses. A few of these sites include:
|College & University Athletics
|Sport Marketing Companies
|The US Olympic Committee
|American Junior Golf Association
|Florida State University
|Savannah Sports Council
|Kansas City Chiefs
|University of Georgia
|Event Masters Classic Sports
|Jacksonville Sports Development Authority
|University of Tennessee
|Career Sports Management
|Atlanta Motor Speedway
|Chick-fil-a Peach Bowl
|The Aspire Group
|The Family Circle Cup
|Salisbury State University
|RBC Heritage Classic
The sport management major at Georgia Southern provides academic preparation and practical experience in the skills and techniques required to be successful in the sport business and leisure fields. Sport management is one of the fastest growing fields of study in the country and is well established at both the undergraduate and graduate levels at Georgia Southern. Future sport managers who graduate from the program will be prepared for success in various sectors of the sport industry such as:
- Professional teams or collegiate athletic departments
- Sport facilities and event management
- Sport marketing, promotion or advertising
- Sports information, media or communications
- The Olympic Movement
- State and county sports commissions
- Governing bodies and athletic associations
- Community sport organizations
Skills/Abilities Gained from Sport Management Degree:
- Motivating/Developing staff
- Quantitative analysis
- Strategic Planning
Typical Work Activities:
- Plan and direct athletic events & activities
- Organize various components of event management
- Managing ticket sales and box office operations
- Performing game-day actions including set-up and break-down of seating, parking
- Selling sponsorships, advertisements, corporate hospitality venues
- Overseeing/directing volunteers for sporting events
- Directing media relations & communications/press releases/scheduling player interviews/game programs/social media
- Directing concessions sales/merchandising/parking/other ancillary services
- Creating/implementing game-day marketing and promotional activities
- Coordinating player/guest relations services
Sport Management Occupational Opportunities:
|Athletic Conference Commissioner
|Ticket Sales Representative
|Sponsorship Sales Representative
|Sports Information Director
|Sports Agent (Athletes)
|Athlete Management Services
|Athletic Conferences & Leagues Admin.
|College & University Athletic Associations
|Hospitality or Luxury Suite Director
|Professional Sports Front Office
|Sporting Goods Sales/Dealer
|Sports Merchandise/Apparel Sales
|Sport Communication/Media/Public Relations
|Sports Camp Director
|Agency Recreation Leader/Instructor
|Fitness Center Ownership/Management
|Health & Fitness Industry
|Tourism Director for Sports Council
|Owner/Manager of Local Sport Business
Possible Employment Settings:
|Professional Team Front Offices
|College/University Athletic Department
|Professional Leagues and Associations
|Community Development Organizations
|Sport Marketing Firms
|United States Olympic Committee
|Event Management Groups
|Facilities (Stadiums, Arenas, Ballparks)
|Athlete Management Firms
|Sport Media Outlets
- North American Society for Sport Management
- North American Society for the Sociology of Sport
- National Association of Sport Commissions
- European Association for Sport Management
- National Association of Collegiate Directors of Athletics
- Internationally Facility Management Association
- The International Association of Venue Managers
- National Federation of State High School Associations
- The Aspen Institute Project Play
- Applied Sport Management Association
- Sports Jobs
- Sports Management Group, Ltd.
As one of the oldest sport management programs in the U.S., Georgia Southern boasts a large alumni network of professionals in all sectors of the sports industry throughout the region, nation, and around the world. There is a lot of pride in the Eagle sport management family. We want to continue to cultivate relationships between current students and our alumni. There are many ways for alumni to become involved from mentoring students, speaking opportunities, and attending events.
We want to hear from you!
Do You Have Questions? Contact Us!
Use the form at the beginning of this page to submit your questions or request information. You can also contact us through the following methods:
Sport Management Program
Last updated: 12/19/2023