Skip to main content

Bachelor of Science in Sport Management

Format: In person on the Statesboro Campus
Credit Hours: 124

Join a fast-paced, ever-changing industry that is anything but traditional when you enroll in Georgia Southern University’s Sport Management undergraduate degree program.

Much like the action on the field or court, competition for careers in the sport industry is hyper-competitive. The Sport Management degree program at Georgia Southern is one of the oldest in the United States. Our program provides students with foundational knowledge in management, marketing, finance, law, policy development and event management, while providing opportunities for hands-on training in athletic administration, revenue generation and sport development.

Sport management majors receive a broad general education in humanities and fine arts, science, mathematics and technology, social science and essential skills, including six courses (18 hours) related to the major. A 30-hour sport management core (7 courses) and an 18-hour concentration (6 courses) is required of all sport management majors.

Ready to Apply?


Or, you can:

Customize your Degree in Sport Management

Each sport management major must select a concentration in either marketing & revenue generation, sport development or athletic administration. Each concentration consists of 18-hours, including four upper-division SMGT courses and two guided electives.

Sport Marketing and Revenue Generation

Develop the modern marketing, branding, customer retention and sales techniques needed to excel in sales and marketing — the largest job sector in the sports industry.

Marketing Concentration Details

SMGT 3330
Sport Marketing
& Promotion
3 Credits
SMGT 3531
Brand Management
in Sport
3 Credits
SMGT 4531
Data Driven
Sales Methods
3 Credits
SMGT 4533
Sport Ticket
& Sponsorship
3 Credits
6 Credits

Sport Development

Gain experience in organizing sport programs that drive economic and social opportunities in communities throughout the world.

Sport Development Concentration Details

SMGT 3530 Principles of Sport Dev.3 Credits
SMGT 3532 Leadership & Programm-ing in Sport Dev.3 Credits
SMGT 4532 Assess-
ment & Evaluation in Sport Dev.
3 Credits
SMGT 4338 Sport Policy Dev.3 Credits
Guided Electives6 Credits

Athletic Administration

Combine elective courses from sport management and other related disciplines to build your own path toward intercollegiate athletics or professional sports administration.

Athletic Administration Concentration Details

Marketing & Revenue Generation courses6 Credits
Sport Dev. courses6 Credits
Guided Electives6 Credits

Internships in Sport Management

Before graduating from the Sport Management degree program, all students must complete a full-time, semester-long internship in the sport industry. In the past, students in the Sport Management program at Georgia Southern University have had opportunities to work with a number of professional sports organizations, including:

  • Atlanta Falcons
  • Kansas City Chiefs
  • Auburn University
  • University of Tennessee
  • Octagon Sports
  • The U.S. Olympic Committee
  • Atlanta Motor Speedway
  • Disney Sports

Careers in Sport Management

Georgia Southern University alumni with a Bachelor of Science degree in Sport Management work in all sectors of the sports industry:

  • Minor and major professional sport franchises
  • Intercollegiate athletic departments
  • Marketing and licensing agencies
  • Community sport foundations
  • Ticket and sponsorship sales
  • Sport commissions
  • Governing bodies
  • Public relations
  • Tourism boards
  • Fundraising
  • Non-profits

Interested in a minor in Sport Management?

The sport management minor is open to any student interested in sport management.

Degree Resources

Student Learning Outcomes

Program Mission Statement

The faculty of the Sport Management program collectively developed the mission of the (B.S.) program to generate the foundation of knowledge that supports a high quality learning environment, advances the intellectual and professional development of students, and fosters leadership capabilities consistent with entry level positions in the sport industry. The mission will be accomplished by providing a unique and continuously improving curriculum to our students through an innovative and flexible technological environment, encouraging field experiences and volunteerism as well as thorough examination and analysis of current sport industry issues and applicable theories. The mission supports and is consistent with the University’s strategic initiatives to promote academic excellence and student success.

Student Learning Outcomes

As one of the well-established programs in the country, the Bachelor of Science with a major in sport management at Georgia Southern University prepares students to be leaders in the sports industry. It does so by combining a broad based core curriculum that provides foundational skills for success with opportunities for advanced application in one of our three area concentrations. Georgia Southern sport managers develop an understanding of the impact sport has in society along with the professional skills needed to lead in the future of the industry.

Advisory Board

Our mission is to educate students and provide service to our community and the sports industry. We believe continuous dialogue and feedback from industry leaders is vital to our mission. We are currently in the process of developing an advisory board who will provide guidance regarding curriculum and program initiatives. If you are interested in becoming a member of our advisory board, please contact Gregg Rich via


The final step before graduation is a semester-long internship in the sport industry. The internship is a full-time (480 hour) work experience. The student is encouraged to find an internship that relates closely with his/her career aspirations. Assistance for finding an internship is provided by the program if needed. The student is directed and evaluated by a faculty member with appropriate supervision and by an on-site professional. Please see our internship documents below.

Sport Management Internship Manual
Internship Application Form*
Form 1: Description of Internship**
Form 2: Internship Supervisor Form**
Form 3: Off Campus Student Participation**

Form 4: Verification of Liability Insurance**

Purchase WCHP Student Liability Insurance

*Please upload the completed internship application.

**Once an internship is secured, please submit forms 1-4.

Contact the program coordinator, Gregg Rich, at

In the past, students in the Sport Management program at Georgia Southern University have had opportunities to work with a number of professional sports teams, sport marketing companies, individual tournaments and event sites, and sport businesses. A few of these sites include:

Professional SportsCollege & University AthleticsSport Marketing CompaniesSport Organizations
Atlanta FalconsAuburn UniversityIMGThe US Olympic Committee
Atlanta BravesGeorgia TechOctagon SportsAmerican Junior Golf Association
Atlanta HawksFlorida State UniversityVivid MarketingSavannah Sports Council
Kansas City ChiefsUniversity of GeorgiaEvent Masters Classic SportsJacksonville Sports Development Authority
Baltimore OriolesUniversity of TennesseeCareer Sports ManagementAtlanta Motor Speedway
Gwinnett StripersChick-fil-a Peach BowlThe Aspire GroupThe Family Circle Cup
Cleveland IndiansSalisbury State University RBC Heritage Classic
Nashville PredatorsTennessee-Chattanooga Disney Sports
Career Options

The sport management major at Georgia Southern provides academic preparation and practical experience in the skills and techniques required to be successful in the sport business and leisure fields. Sport management is one of the fastest growing fields of study in the country and is well established at both the undergraduate and graduate levels at Georgia Southern. Future sport managers who graduate from the program will be prepared for success in various sectors of the sport industry such as:

  • Professional teams or collegiate athletic departments
  • Sport facilities and event management
  • Sport marketing, promotion or advertising
  • Sports information, media or communications
  • The Olympic Movement
  • State and county sports commissions
  • Governing bodies and athletic associations
  • Community sport organizations

Skills/Abilities Gained from Sport Management Degree:

  • Leading/Directing
  • Organizing/Coordinating
  • Motivating/Developing staff
  • Decision-Making
  • Quantitative analysis
  • Management
  • Marketing/Selling
  • Strategic Planning

Typical Work Activities:

  • Plan and direct athletic events & activities
  • Organize various components of event management
  • Managing ticket sales and box office operations
  • Performing game-day actions including set-up and break-down of seating, parking
  • Selling sponsorships, advertisements, corporate hospitality venues
  • Overseeing/directing volunteers for sporting events
  • Directing media relations & communications/press releases/scheduling player interviews/game programs/social media
  • Directing concessions sales/merchandising/parking/other ancillary services
  • Creating/implementing game-day marketing and promotional activities
  • Coordinating player/guest relations services

Sport Management Occupational Opportunities:

Athletic DirectorAthletic Conference CommissionerTicket Sales Representative
Sponsorship Sales RepresentativeMarketing DirectorSports Information Director
Sports Agent (Athletes)Athlete Management ServicesAthletic Conferences & Leagues Admin.
College & University Athletic AssociationsFacility/Event ManagementHospitality or Luxury Suite Director
Athletic DevelopmentProfessional Sports Front OfficeSporting Goods Sales/Dealer
Sports Merchandise/Apparel SalesSport Communication/Media/Public RelationsSports Camp Director
Agency Recreation Leader/InstructorFitness Center Ownership/ManagementHealth & Fitness Industry
Tourism Director for Sports CouncilOwner/Manager of Local Sport BusinessNon=profit Director

Possible Employment Settings:

Professional Team Front OfficesCollege/University Athletic DepartmentGoverning Bodies
Athletic ConferencesProfessional Leagues and AssociationsCommunity Development Organizations
Sport Marketing FirmsUnited States Olympic CommitteeFitness Centers
Event Management GroupsFacilities (Stadiums, Arenas, Ballparks)Golf Courses
Athlete Management FirmsSports Academies/CampsSport Media Outlets

Useful Links:


As one of the oldest sport management programs in the U.S., Georgia Southern boasts a large alumni network of professionals in all sectors of the sports industry throughout the region, nation, and around the world. There is a lot of pride in the Eagle sport management family. We want to continue to cultivate relationships between current students and our alumni. There are many ways for alumni to become involved from mentoring students, speaking opportunities, and attending events.

We want to hear from you!

Do You Have Questions? Contact Us!

Use the form at the beginning of this page to submit your questions or request information. You can also contact us through the following methods:

Sport Management Program

Gregg Rich, Ph.D.
Statesboro Campus
RM 1119A, Hollis Building

Department of Health Sciences and Kinesiology

Statesboro Campus
P.O. Box 8076
Statesboro, GA 30460

Armstrong Campus
11935 Abercorn Street
Savannah, GA 31419

Social Media

Georgia Southern Sport Management Facebook Georgia Southern Sport Management Instagram Georgia Southern Sport Management LinkedIn

Related Programs

Last updated: 12/19/2023