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Department of Marketing

Blending Trends and Business

At Georgia Southern University, you’ll find programs designed to propel you into a career in the rapidly changing world of marketing. This AACSB-accredited institution stands among the top 5% of global business schools with programs taught by faculty committed to your success. Choose from specializations like sales and sales management, fashion merchandising or retail management to customize your education to your career goals. You’ll dive into studies encompassing fundamental concepts, techniques, and tools essential for crafting impactful strategies and tactics that move business forward.

Shape the Future of Marketing

Your academic options in Georgia Southern University’s Marketing Department offer a range of studies from a marketing degree with concentrations in sales, fashion merchandising or retail management. Learn from expert faculty and engage with a curriculum merging business principles with market trends, preparing you for a successful marketing career.

Degree Programs

Bachelors Degree

Innovative Business Education

Students pursuing a degree in our department are provided an innovative curriculum that incorporates both business fundamentals and current trends in today’s business environment.

Decades of Accreditation

Pursue your degree with confidence knowing that our programs are accredited by the AACSB and has been since 1983.

Join Campus Organizations

To become more involved outside of the classroom, students have the option to join organizations sponsored by the department such as the National Retail Federation Student Association and Delta Sigma Pi professional fraternity.

Careers in an Interconnected World


Average Salary

Enrolling in Georgia Southern University’s Marketing program opens doors to a spectrum of prestigious career opportunities. Graduates find themselves well-prepared for roles such as marketing manager, project manager, customer success manager, sales manager, and even chief marketing officer. 

With an average salary of $79,333, alumni have successfully joined industry giants like Home Depot, Gulfstream Aerospace, AT&T, Delta Air Lines, State Farm, and The Coca-Cola Company. This program isn’t just about learning marketing; it’s about mastering it to lead and innovate in the corporate world.