William (Billy) Jones
Assistant Professor of Marketing
Education
- Ph.D., University of Kentucky
- MBA, Georgia Southern University
- BS, University of Scranton
Areas of Specialization
- Sales and Sales Management
- Neuromarketing
- Measurement Theory
- Event-Related Potentials
Biography
A graduate of the Parker College of Business, Billy returns to Georgia Southern University having recently served on the faculties of Ramapo College and the University of South Dakota. His research focuses on neuromarketing applications in sales, branding, and measurement theory. Methodologically, Billy has significant expertise in applying event-related potentials (ERP) and functional magnetic resonance imaging (fMRI) to understand information processing models within his field. Recent publications have appeared in European Journal of Marketing, Psychology & Marketing, Journal of Consumer Behaviour, Biological Psychology, and other outlets.
Office Location
Parker College of Business Room 2217
Phone: 912-478-3372
Link
Curriculum Vitae
Last updated: 12/19/2023