Guidelines & Resources

Brand Portal & Toolkit

Your go-to hub for maintaining Georgia Southern’s bold, unified look. Access official logos, fonts, templates and more—all designed to help you create materials that reflect the university’s identity with consistency and confidence. Whether you’re building a flyer, a web page or a campaign, these resources ensure you’re always on brand.

Brand Portal Brand Toolkit Brand Book Art Sheet

Branding & Visual Identity

The Georgia Southern University logo consists of a circular image of a white eagle head with Georgia Southern Blue above the head and gold below. The words “Georgia Southern University” are set to the right of the eagle head in the Neutraface 2 font.

There are horizontal and stacked variations of the logo that can be used as needed to fit design and space considerations. The logo and variations are available in full-color and one-color (PMS 282, black and white) versions as well as a reversed full-color version for use when it appears on a non-white background. Refer to our Visual Standards Quick Guide (PDF) or Trademarks and Logo Usage (PDF) for more information.

Logo Requests

To request use of an official Georgia Southern University logo, please contact University Communications and Marketing at 912-478-6397 or via email at: marketing@georgiasouthern.edu.

Unauthorized Use

Georgia Southern University is committed to enforcing the protection of the institution’s marks and the reputation that they present. Use of Georgia Southern University trademarks on merchandise is not permitted without prior approval of the University’s Licensing and Trademark Administration. Any information regarding possible trademark infringement should be reported to the University’s Director of Licensing at 912-478-6397.

Logo Manipulation/Tampering

Except for proportionate scaling, the logo may not be obstructed or manipulated in any way. This includes removing logo backgrounds, changing the logo’s colors or using portions of the logo either on their own or when coupled with other marks/design elements.

Other Logos

The university seal, athletic marks or other authorized secondary marks are reserved for approved use in specific instances or for limited presentations by authorized areas and require meeting a set criteria for use. Creating unauthorized logos in publication of any form is in violation of the University’s brand identity standards.

Campaign Graphics Creation

Logos/Campaign Graphics are created only by University Communications and Marketing. Attempts to create new University logos or to recreate existing logos, are not permitted.

Editorial Quickguide: Ensure your writing reflects Georgia Southern’s voice and values. This quick reference outlines our preferred grammar, style, tone and word usage to help maintain consistency across all university communications.
Email Signature Templates: Maintain a professional and consistent digital presence with our official email signature templates. These easy-to-use formats help represent Georgia Southern accurately in every message you send.
Wallpapers: Show your Eagle pride on your desktop or mobile device. Download official Georgia Southern wallpapers designed to inspire and reflect our bold brand identity.
Zoom Backgrounds: Bring Georgia Southern to your virtual meetings with branded Zoom backgrounds. Choose from a variety of official options to maintain a polished and cohesive look online.
Licensing & Trademark: Learn how to use Georgia Southern’s logos, marks and other brand assets responsibly. This section covers licensing policies, trademark usage and how to request permission for promotional or commercial use.

University Letterhead Templates

University Letterhead Template (Word) University Letterhead Template (Alternate) (Word)

GS Slideshow Templates

To use the GS Slideshow Template, open the link below and click menu. Choose the “Download” option and select Microsoft PowerPoint.

GS Slideshow Template (Google Slides) Academic Poster Template (PowerPoint)