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SOAR BEYOND

University Communications & Marketing

Soar Beyond is Georgia Southern University’s brand promise—an invitation to rise, grow and push past limits. It reflects the strength, resilience and momentum that define Eagle Nation. Built on our values of curiosity, courage, care and connection, SOAR BEYOND captures what it means to learn, lead and thrive here. Whether you’re shaping the future, solving real-world problems or pursuing your passion, the brand empowers us to tell our story boldly, with purpose and pride.

Our Core Story

At Georgia Southern University, you’ll reach new heights. You’ll exceed expectations and surpass limitations. You’ll break through barriers on your way to bigger and better things.

But it won’t just happen. You’ll earn it.

Success takes drive. It takes getting after it, every day. It takes the vision and wisdom to know when to change course. It takes the right people at the right time—mentors and coaches, good collaborators and better friends who lift you up and then challenge you to go farther. At Georgia Southern, we’ll give you everything it takes to take off.

So you can soar beyond expectations. Beyond limitations. Beyond the gatekeepers and the naysayers.

And from there? Anything. Maybe you’ll take over the C-suite and build lasting financial success. Or support a family and care for the ones you love. Maybe you’ll devote a decades-long career to students and win School Social Worker of the Year. Maybe you’ll build a STEM education program from the ground up to make the sciences more accessible. Maybe you’ll become Special Agent In Charge of the FBI in Chicago. That’s what our alumni have done.

Whatever your path, any moment here can be the moment that raises you to new heights.

So run the risky play. Make the surprise pass. Leap out of your comfort zone and into possibilities. Dream big. Make moves. Break through. Soar—and don’t stop there. Soar Beyond.

“Soar Beyond is more than a campaign. It’s our promise to show the world who we are—bold, curious and unstoppable.”
— Doy Cave, Director of University Brand & Marketing

Brand Portal & Toolkit

Your go-to hub for maintaining Georgia Southern’s bold, unified look. Access official logos, fonts, templates and more—all designed to help you create materials that reflect the university’s identity with consistency and confidence. Whether you’re building a flyer, a web page or a campaign, these resources ensure you’re always on brand.

Brand Portal Brand Toolkit Brand Book

What We Do

We shape and share the Georgia Southern story in ways that support recruitment, retention, reputation and regional engagement. Through strategic messaging, creative storytelling and data-informed campaigns, we help elevate the university’s visibility and connect with audiences in meaningful, lasting ways.

Advertising & Marketing

We plan and manage strategic campaigns that enhance visibility and drive results.

Communications & Public Relations

We craft stories, build relationships with media and manage internal and external communications.

Design Services

We create branded, accessible visual content that reflects the university’s identity and purpose.

Photography

We produce professional photos that capture campus life, academic experiences and university events.

Videography

We develop engaging video content to elevate digital storytelling and spotlight student and faculty achievements.

Web Services

We support GeorgiaSouthern.edu and affiliated sites with strategy, UX design and content solutions.

Licensing & Trademarks

We ensure brand consistency and protect university trademarks across all applications.

Inter

Bitter

Typography at a Glance

Our typography system reflects the bold, confident and approachable voice of Georgia Southern. We use a carefully selected trio of Google Fonts to maintain clarity, hierarchy and personality across all brand materials.

Inter serves as our primary headline typeface. Its clean geometry and contemporary design deliver a strong, modern presence—perfect for grabbing attention and anchoring our most important messages. Inter’s versatility and digital-first design make it ideal for both web and print environments.

Bitter is our secondary display font, used for subheads. With its sturdy, serif structure, Bitter brings a subtle sense of tradition and formality that complements the boldness of Inter. It’s especially effective when used to introduce supporting ideas, adding contrast and sophistication without distraction.

Together, Inter and Bitter create a balanced typographic system that communicates with impact and intention, reinforcing our identity while ensuring readability across all platforms.

Download Brand Fonts

Visual Identity: Core Colors

Blue, White, Fight Fight!

The iconic colors that lead the charge. Bold. Timeless. Unmistakably Georgia Southern.

GS Navy
#001344
RGB: 0 19 68
White
#FFFFFF
RGB: 255 255 255

The Finishing Touch

These hues bring balance, accessibility and flexibility to our brand system.

Logo Gold
#9A8348
RGB: 154 131 72
Accessible Gold
#B9832D
RGB: 185 131 45
Athletic Grey
#A5ACAF
RGB: 165 172 175

Special Use Only

Primarily reserved for University Communications & Marketing use, these accent colors add bold emphasis when used sparingly and intentionally.

Apple Green
#9EB000
RGB: 158 176 0
Sky Blue
#68CAEB
RGB: 104 202 235
Amber
#F3BB05
RGB: 243 187 5
Silver
#B4AEA8
RGB: 180 174 168
Rose
#ED2780
RGB: 237 39 128

Our Voice

Confident. Optimistic. Youthful.

Georgia Southern’s voice is conversational and direct—empowering yet grounded. Whether you’re writing headlines or social content, the tone should inspire pride, connection and momentum without being formal or overly corporate.

Messaging Tips:

Lead with action words: Soar. Build. Lead. Discover.
Stay student-centered: Focus on transformation and outcomes.
Avoid jargon. Use real, powerful language.
Use subheads and CTAs to reinforce campaign ideas like “Soar Beyond.”

Headline Toolkit

Use “Soar Beyond” Flexibly.

To avoid repetition and keep content fresh, adapt the phrase across styles:

Concept-Forward: Soar Beyond the Classroom
Concept-Integrated: Elevate Your Career. Soar Beyond with an MBA.
Concept-Subtle: Make Moves. Go Farther.
Context-Driven: Experience the Eagle Advantage

Photography & Design Style

Photography Style

Use photos that feel authentic, energetic and hopeful. Choose imagery showing:

Engaged students in real settings
Confident, approachable portraits
Natural light and diverse representation

Design Elements

Bold text that breaks frames or overlaps imagery
Masked photos layered across content sections
Use framing boxes to emphasize copy or create visual hierarchy

Soar Beyond in Action

See how Georgia Southern’s brand comes to life across campus and beyond — from banners and viewbooks to social media graphics and signage.

Soar Beyond branding displayed on the Russell Union rotunda, featuring bold typography, a student leader and Georgia Southern’s eagle.

Large window posters feature Georgia Southern students as part of the Soar Beyond campaign outside the Russell Union.

Soar Beyond window graphics at the Williams Center spotlight Georgia Southern students in STEM and public service disciplines.

Students walk through one of Georgia Southern's campuses

Contact Us

University Communications and Marketing
Georgia Southern University
P.O. Box 8055
Statesboro, GA 30460

Phone: 912-478-6397
Fax: 912-478-7746
Email: marketing@georgiasouthern.edu

We elevate Eagle Nation by telling bold, meaningful stories that ignite ambition, strengthen community and keep our alumni connected to the momentum of Georgia Southern.