About Us

A Team of Purpose-Driven Storytellers & Strategists

At Georgia Southern University, University Communications and Marketing (UCM) is a team of creative professionals, strategic thinkers and brand champions. We partner with colleges, departments and programs across the University to craft integrated marketing strategies that engage audiences, spark action and elevate the Georgia Southern brand.

From concept to completion, we offer expert consultation, writing, editing, design, fact-checking and proofreading services. Our work results in compelling, award-winning communications—whether it’s a direct mail campaign, social media strategy, news coverage or a television spot.

Strategy First, Always

We believe every successful communication begins with a strong, data-informed strategy. Whether through traditional media like print, radio or TV—or digital-first platforms like social media, web and interactive content—our goal is to amplify the voice of Georgia Southern while supporting the university’s mission, vision and strategic priorities.

We don’t just complete projects. We build connections. We shape perception. And we tell the stories that make Eagle Nation soar.

Our Purpose

We shine a light on Georgia Southern’s people and programs—sharing stories that inspire tomorrow’s leaders, strengthen community partnerships and foster lasting connections with alumni, friends and stakeholders.

Our office protects and enhances the Georgia Southern brand by:

Delivering timely, relevant news and publications
Supporting university-wide publicity and media relations
Offering strategic communications guidance for events and initiatives
Ensuring consistent use of logos, visual identity and brand standards
Managing university publications and digital content

Our Role

University Communications and Marketing plays a vital role in:

Positioning Georgia Southern as a nationally recognized, comprehensive research university
Showcasing student success, academic innovation and community engagement
Building statewide and national awareness of Georgia Southern as an economic and cultural resource
Strengthening campus pride and morale among students, faculty, staff, alumni and supporters
Supporting enrollment, development and advancement initiatives through targeted storytelling and strategic messaging

Our Mission

To proactively lead Georgia Southern’s integrated marketing and communications efforts through compelling, multimedia storytelling that builds trust, drives engagement and elevates the university’s brand across all platforms.

Our Vision

To be a national leader in higher education marketing—recognized for bold creativity, strategic alignment and authentic storytelling that informs, engages and inspires.

Policies & Brand Standards

To ensure consistency and integrity across all communications, please review UCM’s policies and procedures for media relations, advertising, social media, web content and branding.

University Communications and Marketing Approvals Policy

Awards & Recognition

The University Communications and Marketing team at Georgia Southern has been recognized nationally and regionally for outstanding achievement in higher education marketing, design and storytelling. With more than 30 prestigious awards across digital media, video production, print design and campaign strategy, our work reflects a deep commitment to creative excellence and brand integrity.

Notable honors include multiple Communicator Awards for web series, magazine content and commercial production; CASE Awards for advertising and print design; Telly Awards for recruitment and branding videos; and ADDY Awards recognizing creative direction across print, digital and multimedia platforms. These accolades celebrate the team’s innovative approach to engaging audiences and elevating Georgia Southern’s brand on a national stage.

The University Communications and Marketing team has been recognized with numerous awards for outstanding achievement, including:

2019 Communicator Award of Excellence for Ethics Awareness Week — (Campaign or Series – Web Series)
2019 Communicator Award of Distinction for “Come Join Us at Georgia Southern” — (Commercials – Schools/Colleges/Universities)
2019 Communicator Awards of Distinction (3) for Georgia Southern Magazine — (Overall Design, Copy/Writing, Magazine – Educational Institution)
2017 CASE Grand Award – “Our Campus is Wild” — Advertising
2017 CASE Special Merit Award – “Launch Your Business” — Design for Print & Digital
2017 Communicator Award of Excellence for Ascension magazine — (Magazine – Copy/Writing)
2017 Communicator Award of Distinction for Ascension magazine — (Magazine – Design)
2017 Communicator Award of Distinction for President’s Box invitation to the 2016 Georgia Southern football games — (Marketing/Promotion – Design)
2016 Communicator Award of Excellence for Georgia Southern Magazine – Spring 2016 (Magazine – Educational Institution)
2016 Communicator Award of Distinction for Georgia Southern Magazine – Spring 2016 (Magazine – Copy/Writing)
2016 Communicator Award of Distinction for Fraternity and Sorority Life (Brochure – Recruitment)
2016 Communicator Award of Distinction for 1906 Society Coaster (Marketing/Promotion – Product)
2016 Communicator Award of Distinction for Southern State of Mind (Content & Marketing – Branded Social Post)
2016 Communicator Award of Distinction for Have a True Boo Halloween True Boo Halloween (Content & Marketing – Branded Social Post)
2016 Communicator Award of Distinction for How to Tie a Bow Tie (Content & Marketing – Social Video)
2013 CASE Special Merit Award – Design for Print & Digital
2013 CASE Special Merit Award – Research/Fundraising Publication
2012 Bronze Telly Award – Georgia Southern University’s “General Branding” TV commercial
2012 Bronze Telly Award – Georgia Southern University’s “Undergraduate Recruitment” TV commercial
2012 Bronze Telly Award – Georgia Southern University’s “Graduate Recruitment” TV commercial
2011 Silver ADDY Award – Georgia Southern University Undergraduate TV commercial
2011 Silver ADDY Award – Georgia Southern University Mobile App/Interactive Media design
2011 Silver ADDY Award – Georgia Southern University “Teacher of the Year” newspaper ad
2011 Silver ADDY Award – Georgia Southern University “How I Met My Major” poster
2011 Bronze ADDY Award – Georgia Southern University TXTL8R – Don’t Text and Drive public service campaign
2011 Bronze ADDY Award – Georgia Southern University A Day for Southern Newspaper ad campaign
2011 Bronze ADDY Award – Georgia Southern University 1906 Gala Event special event collateral material
2011 Bronze ADDY Award – Georgia Southern University “Growth Engine” magazine ad
2010 Gold ADDY Award – Georgia Southern University Viral Marketing e-mail
2010 Gold ADDY Award – Georgia Southern University Alumni E-Card
2010 Silver ADDY Award – Georgia Southern University Pride Newspaper Ad
2010 PICA Awards Special Judges Award for Georgia Southern Magazine
2009 Gold ADDY Award – Georgia Southern University College of Graduate Studies campaign
2009 Bronze Telly Award – Georgia Southern University’s “True Blue” commercial

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