Acceptable Color Usage

Web Colors

To meet web accessibility standards, text on the web must be in high contrast to its background (7:1 for body text, 4.5:1 for headings).

Core Brand Colors

The iconic colors that lead the charge. Bold. Timeless. Unmistakably Georgia Southern. These colors also bring balance, accessibility, and flexibility to our brand system.

• GS Navy

  #001344
  RGB: 0 19 68

• White

  #FFFFFF
  RGB: 255 255 255

• Logo Gold

  #9A8348
  RGB: 154 131 72

• Accessible Gold

  #B9832D
  RGB: 185 131 45

• Athletic Grey

  #A5ACAF
  RGB: 165 172 175

Special Use Accent Colors

Primarily reserved for University Communications & Marketing use, these accent colors add bold emphasis when used sparingly and intentionally.

• Apple Green

  #9EB000
  RGB: 158 176 0

• Sky Blue

  #68CAEB
  RGB: 104 202 235

• Amber

  #F3BB05
  RGB: 243 187 5

• Silver

  #B4AEA8
  RGB: 180 174 168

• Rose

  #ED2780
  RGB: 237 39 128

Acceptable Color Combinations of Text on Color Backgrounds

It is paramount when editing your site that the text on the page has sufficient contrast to pass accessibility standards. Please see below for the acceptable colors of text on different background colors.

To test your own colors, you can use the WebAIM Contrast Checker.

Background Color	Acceptable Text Colors	Notes
GS Navy #001344	White #FFFFFF, Accessible Gold #B9832D	High contrast for body and headings
White #FFFFFF	GS Navy #001344, Accessible Gold #B9832D	Logo Gold #9A8348 is not accessible
Accessible Gold #B9832D	White #FFFFFF, GS Navy #001344	Use white for body text, navy for headings
Athletic Grey #A5ACAF	GS Navy #001344	Avoid white or gold on this background
Logo Gold #9A8348	White #FFFFFF, GS Navy #001344	For decorative/graphic use, not body text
Apple Green #9EB000	GS Navy #001344	Use sparingly; not suitable for large text blocks
Sky Blue #68CAEB	GS Navy #001344	Use sparingly; low contrast with gold/white
Amber #F3BB05	GS Navy #001344	Only for decorative elements
Silver #B4AEA8	GS Navy #001344	Text may not pass for smaller fonts
Rose #ED2780	White #FFFFFF, GS Navy #001344	High impact only; use sparingly

Web Fonts

Before the launch of the new website, coming soon, the standard font stack on the website will continue to be Proxima Nova, sans-serif. Even though new brand items will use the new font stacks, the web font will not change until the website launch.

• Standard font stack: Inter, sans-serif
  • This is the default font for the website.
• Secondary font stack: Bitter, serif
  • Used sparingly for accent text.

Web Logos